The mission of NASA GeneLab is relatively simple: conduct research in space, explore the molecular response of terrestrial biology to microgravity, uncover findings that push back the frontiers of understanding on Earth, and make all the discoveries available to a worldwide network of scientists and researchers in an open-access database.
Ok, so maybe it’s not that simple. But you have to start somewhere. In our case, it was helping NASA create a visual identity and platform design for GeneLab that would inspire laypeople, increase funding for the initiative, and galvanize support for the project from the scientific community.
In other words, help them communicate a fundamental concept to a fairly large audience: that discoveries made up in space have the potential to change life down here on Earth, and that these discoveries should be accessible to everyone.