Bearaby - Weighted bedding reinvented
Development, UI, UX, Concept
Through a first of its kind platform, Driver set out to radically redefine how patients get visibility and access to potentially life-extending treatments when current known treatment plans have failed. Putting the patient square in the driver’s seat to their own cancer treatment options.
As an early step in a nearly year-long partnership, Hello Monday helped Driver to find a brand voice, visual look and feel that would carry them through important investment rounds and into a first phase public launch in 2017. We knew the brand would have to be flexible enough to scale up as the company did, in order to serve them in their new ventures that will pave the way for new cancer therapies to enter the landscape.
The resulting identity system and no-nonsense messaging style is bold. Designed to command the attention of both patients, doctors, and potential new partners. Now.
Stage Sans is inspired by the key shape found in a DNA string – a polygon. It’s designed to feel bold and distinctive when seen at display sizes, and is used to command attention.
The color scheme is inspired by the purple fluids of a DNA extraction process for detecting cancer. The brand color also refers to the general cancer awareness color: purple.
Late-stage cancer patients are left powerless when it comes to finding treatment options. It’s a race against time, and time runs out. In this teaser website, our goal was to awaken people to the current reality that cancer patients face when they see their options running out.
Site of the Day
Site of the Day