MoMA takes you through a surreal digital exhibition

For this exhibition site we channeled René Magritte and created an avant-garde inspired museum experience, mixing voice-over, music, and trippy transitions to bring the world of a beloved surrealist to digital life.

Focusing on Rene Magritte’s key period of development as a surrealist, the exhibit was the first of its kind to focus exclusively on the ‘breakthrough’ years of Magritte. We built a layered narrative that could evoke the spirit of Magritte and also integrate conservation materials and stories that MoMA had prepared around the exhibition. X-rays, infrared imagery and video from conservators all give insight into Magritte’s process and painting techniques. Users can see the underdrawings beneath a famous portrait, or the paint color along an exposed canvas edge.