Essential - Founder of Android gives birth to a new brand
UI, UX, Concept
Moog’s mission is to design tools that inspire creativity and joyful experimentation. Their products are known for their streamlined design, high-end build quality and impeccable analog sound.
Despite this, a rigid, specs-focused website posed a spiritual and cultural disconnect for the brand. It also inhibited their marketing team from leveraging the large amount of rich content they had at their disposal. As Moog prepared to release a new and exciting line of innovative products, they wanted a website that embodied their mission and reflected their values.
We created a modular system that’s cohesive yet flexible enough to support an array of content types. The site encourages exploration and provides users with enhanced customer service via features like live chat and custom integrations with Zendesk. The look and feel is inspired by the brand’s legacy and the linear, minimalist product design that puts usability before all else.
We made the website scroll horizontally and a modular system with flexible heights to create the feeling of an equalizer.