Katie Paterson - 10,000 trees made digital
The Bartlett School of Architecture
Development, UI, UX, Concept, 3D Modeling
The Bartlett School of Architecture is one of the world’s most diverse, innovative and creative places to study architecture. Every summer, in its largest annual event, The Bartlett Summer Show celebrates the work of over 700 students, welcoming on average 15,000 visitors from all over the world.
This year, due to the COVID-19 crisis, The Bartlett Summer Show could understandably not be held in it’s usual format. We therefore set out to create a truly innovative and engaging state-of-the-art digital alternative. The result is an exciting virtual experience and platform that firmly positions The Bartlett as the cutting-edge institution it is, while also ensuring that students can showcase, celebrate and share their work in the best possible way during these challenging times.
In order to create an experience that felt authentic, we considered how the The Bartlett Summer Show is normally physically encountered and set up, and abstracted these elements to their fundamental shape and function for use in a digital context.
The resulting digital building blocks allowed us to build a virtual showcase which is reminiscent of the physical experience, without being a literal translation of it. On landing, vertically stacked “floors” represent the different programmes and units, each one acting as an entrance to its own exhibition “room” which users can freely explore.
Through use of ambient sound and visitor traces, we added a layer to the experience that creates this sense of a “live” atmosphere and event. Ensuring that The Bartlett Summer Show still felt like just that — a show — even if taking place virtually.