The Nature Conservancy - Where nature and people can thrive

TNC’s mission is to find ways for both nature and people to thrive, together. To help support the launch of a new program aimed at attracting younger donors, they needed a website that could showcase all the innovative work they’re doing.

We created a platform with immersive, long-form storytelling at its core. The experience, from sound to color, was inspired by the gorgeous nature of California. We worked with a composer to create unique soundscapes for each story chapter, placing users in the heart of the action.

We used a flexible modular system to allow for total customization. This system empowers The Nature Conservancy to build the type of engaging, immersive content their new donors crave. The goal is that this format of storytelling can inspire, drive awareness, and encourage more people to give, so that TNC can continue to invest every conservation dollar into solving our planet’s environmental problems.