Type:

Experiences

Client:

Google Cloud Platform

Deliverables:

UI, Concept

Visualizing how Google Cloud works

Many Google products, from Gmail to Maps, are powered by machine learning using Google’s open source toolbox, TensorFlow. However, many people don’t understand the impact and potential of machine learning to evolve and drive their business.

We partnered with Google Cloud to craft an approachable and aspirational narrative around machine learning. The video will play online and at conferences to serve as a first step towards driving awareness and getting this exciting technology top of mind for enterprises.

When designing the visuals for the video, we took inspiration from the abstract art movement, specifically Russian Avant Garde and Bauhaus. Simple shapes, patterns and colors combine energetically to achieve a visually simple representation of this highly complex subject matter, set to a straightforward narrative.

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