Driver - Identity design for a new cancer crusader
Development, UI, UX, Concept
Cutting-edge biological experiments conducted in space. Discoveries made in microgravity. This is GeneLab, and it is NASA’s largest open-source database for space life science research.
The mission of NASA GeneLab is relatively simple: conduct research in space, explore the molecular response of terrestrial biology to microgravity, uncover findings that push back the frontiers of understanding on Earth, and make all the discoveries available to a worldwide network of scientists and researchers in an open-access database.
Ok, so maybe it’s not that simple. But you have to start somewhere. In our case, it was helping NASA create a visual identity and platform design for GeneLab that would inspire people, increase funding for the initiative, and galvanize support for the project from the scientific community.
The Webby Awards
Websites - Best Navigation/Structure
Digital - Corporate driven apps and sites, Silver
Design - Rebrand - Corporate Identity, Bronze
Mobile Site of the Day
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